Trade Show Displays: Costs
Cost is not an impediment to having a great
trade show display booth. Larger
displays with more offerings do tend to be more expensive. Tower trade show
displays are very impressive but are also very costly. Such displays add to the
image an exhibitor projects and may translate directly into more sales. However,
this is not always the case, or it may not generate enough extra sales to offset
the additional cost. An exhibitor at trade fairs, trade shows, and exhibitions
needs to carefully gauge the likely return on the marketing investment that a
display represents.
Determining the appropriate display based on function and impact allows
companies to make good decisions about the costs of trade show displays. Many
less expensive options offer true value for purchasers in the impact,
adaptability, and ease they allow.
Many less expensive set-ups can be leveraged to great effect with powerful
graphic panels and color schemes. Impact can also be compounded by careful
coordination of different display styles. A
fabric
wall combined with
coordinated banners can give a booth depth and space similar to that provided by
expensive tower or panel displays. Similarly multiple
pop-up displays can be
arranged to define space and place graphics in attractive ways that draw
customers in.
Trade Show Displays: The Foundation for Building Relationships
It is always good to remember that the show display is the foundation upon which
business relationships start. A well-designed display booth should not only
bring customers in but also allow for easy and comfortable interaction between
company representatives and customers. This, after all, is the primary reason
for trade shows.
Trade Show Displays: Options
Display styles are available for every budget and purpose today. Most displays
can easily be adapted for each show with new panels,
banners, or
pop-up
displays. Exhibitors often layer their booths with different display styles to
entice customers in for conversation. Common booth display styles are listed
below:
Panel Displays:
The most common display at trade shows, they range in size from
tabletop models
to 20 feet in width. They are usually constructed of fabric-covered frames that
can be easily disassembled for ready portability. Fabrics can be customized with
colors and logos.
Tension Fabric Displays:
Modern, easy-to-use, and lightweight, these freestanding
tension fabric displays are kings of
color and impact. Their frames are made of either folding metal or tension rods.
Tower Displays:
Tower displays provide a modern environment with high impact. The truss frames
allow for a wide variety of forms and options for graphic panels and screens.
The structure easily supports additional lights, displays, and cabinets.
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