Portable Trade Show Displays Part 2
More Dynamic Pop-Up Displays
If a table is not in your plan, but maximum impact is, the large pop up
wall may be your choice. Their sizes can deceive; even the striking
10-foot exhibit is still remarkably easy to set up. What kind of
surface your message is delivered on reflects quality; a popular surface
is the
fabric-covered display. It is a pleasant background to plan a
dynamic message to 'leap off' from; with a little planning, it can also
lead potential clients right into your literature shelves. The more
interaction they have with your booth, the more likely you will enroll
them.
A Stunning Display Wall
With the maximum mobility, the
10-foot pop-up floor model has a commanding presence. It is a
practical and popular portable trade show display. Floor displays are a
viable alternative, in these exhibits, to the tabletop display --
because maximizing every inch of potential space for graphics design at
conventions is imperative.
Even so, the graphic panels must be supported by a framework of some
kind, whether it is on banner stands, on a
fabric-covered
display, or on the many varieties of
pop-up displays. What they all have in common is that the amount of
time saved in setting up the display can be re-allocated to more
valuable selling activities.
Literature Rack Strategy
While setting up your graphic design using
pop-up models, you can still interact productively with the public
by setting up the
literature shelves first; it creates that valuable first impression.
By becoming approachable as early as possible in the competitive trade
show, you can begin a conversation that is likely to continue towards a
sale. An astute trade show organizer knows that maximizing every minute,
and square inch of exposure, at a trade fair convention means greater
ROI.
This is why it is so important to not underestimate the value of a good
display case. These cases are light and fast, and provide the
exhibitor with a speedy transition from case-to-counter. The sooner the
graphic displays on your fabric panels become visible to the public, the
more likely your
trade show
display will be one of the first seen. Many of your competitors at
the trade shows will consistently undervalue these critical first
minutes, often not using even basic portable panel exhibits, so why not
take advantage of them?
This is why
portable trade show
displays are such a good investment, and they come in so many
varieties. From the pop up wall to the 10-foot exhibit, from tool-free pedestal counters to tabletop folding displays, your
pop-up trade show displays will provide both maximum exposure of
company graphics, and minimum set up hassles for your exhibit.
Continued on
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