Participating in conventions, or trade shows, can help you to reach your
target market. A standard marketing principal claims that exhibits have
three seconds to deliver a message.
The graphic design on your
trade show display is literally the first impression at the trade
shows. The trade fair exhibit must grab and hold the attention of your
audience -- fast.
Unifying themes on the display wall and
banner stands
is an example of an effective trade show strategy. Another is to create
concise
graphic displays that
instantly communicate your message.
Graphic design on the fabric panels are critical; just as critical are
the many advantages of
portable
displays over other kinds of trade fair strategies.
The Portable Trade Show Display Advantage
For a trade show organizer, one key to a successful convention is
preparation. Traditional trade show displays are more difficult to set
up, break down, and are less practical for travel than the portable
trade show displays. Along with set up items, these highly mobile units
can be easily packed and moved in a special
display case, which have wheels! For ease of setup, the pop up
models, portable panel exhibits, or even the
10-foot pop-up floor model can save any exhibitor valuable time.
Two of the most popular display styles are the
tabletop display and the floor display.
Types of Tabletop Displays
A
tabletop portable trade show display is light, compact, and
seamlessly integrates its graphic panels with the themes of any pop-up
trade show displays. For the slow hours, put a table top display on the
pedestal counters. This can create creative options for booth
arrangements. These pedestals are equally useful for both floor displays
and the
tabletop trade show display. The company's graphics are usually
placed on the fabric panels for maximum visual impact.
For even more ease of use, the
tabletop folding displays combine the benefits of lightness and
portability with maximum background surface. They are truly a
case-to-counter classic, an affordable way to create a presence and
attract clientele while staying within a budget. This compact design
also leaves enough room in the booth for other items such as a
literature rack, or even storage room underneath for cases.
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