The goal of any booth at a trade show is to get attention. Pop-up trade show booths are a good way to accomplish this goal. You can have the best sales pitch in the world, but if you cannot attract an audience, what is the point?

Pop-Up Displays

The accordion-style frame that allows for easy setup gives pop-up trade show displays their name. A trade show exhibitor is more likely to accommodate a design that is easier to setup and remove. Pop-up booths can often be carried in one or two cases. Panel displays can also fit well into pop-up trade show displays.

3-D graphics can be easily incorporated into a pop-up trade show display. The images used in 3-D displays should be carefully selected, as these will generally be the first part of your display to catch the eye.

Stunning graphics are also more appealing and create more interest in pop-up trade show booths. 3-D pop-up trade show displays will typically be more expensive to create, but the attention it brings to your setup will be worth it. Pop-up displays are more effective if they quickly get attention.

A pop-up trade show booth is easy to set up and can convey the message of a custom made setup at a lower cost. In order for a display to be effective, it is best to focus on a single message. This may include a product release date or new product features. A pop-up booth generally includes a specific place for the person handling the display to stand. This directs the focus of the audience.

Trade show pop-up displays tend to be more economical and just as effective as traditional trade show displays. The key to making a trade show booth work is to have a clear focus and a simple message.

Lighting for pop-up displays should be kept to a minimum. This is especially true if you are using 3-D graphics or photos. You do not want to distract from the impact of the overall trade show display with the lighting.

It is a good idea to use cases to carry the graphics and other elements of your pop-up set up. A case or a bag will help you transport all graphics so that they are not damaged. A case especially designed for a pop-up provides added protection for your trade show display and allows for easy storage until the next big event.